Yelp is a restaurant review site by the people, for the people. In other words, regular customers rating their favorite, and not so favorite restaurants.
This is all fine and dandy if you want to know how good that Chinese place up the road is, and that’s how most people use it.
But today I’m going to show you how to use it as a research tool.
Ever wonder how many hot dog carts are in your town? Want to find out where they are so you can check them out? Do you want to see their strengths and weaknesses from the eyes and taste buds of their clientele?
Ever wonder what your customers are saying about YOU?
Just pop on over to www.yelp.com and do a search for “hot dog cart” in your town. Here’s an example for San Jose, California. Click here.
This is a great way to see what your local market looks like from the comfort of your own home.
Market research in your pajamas. Dig it!
-Steve
P.S. 3 days left to get your Cash Tracker activation code and enter the drawing for the free hot dog cart.
Steve,
Yelp is a great site…I posted there 4 months ago and I have booked several catering jobs. Hot Dog Cart Season in the Poconos is now limited to festivals because of the weather. Can’t wait for the Spring Thaw armed with Yelp, Cash Tracker and the Best Chili Dog in the Poconos!!
Nothing like being well armed 😉
-Steve
I love the Poconos! Where is your location PHD?
We are Located on Rt 940 Pocono Lake, Pa and Rt 115 Blakeslee. We do several fairs and Festivals During the Season.
Great tip, Steve! Thanks much. It’s good to know what customers like/dislike about our competitors (and us).