This question really resonated with me because a good friend of mine has spent the last 20 years in a wheelchair after an ATV crash. He didn’t let it stop him and he is now a financial advisor and a professor of economics. I don’t even notice his wheelchair anymore but I can understand how it might impact a person’s confidence when starting a public facing business like slingin’ hot dogs.

Today we’re going to blow that fear out of the water. Charles writes…

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Steve,

I just purchased your Hot Dog Profits Premium membership yesterday. I am very excited and nervous at the same time. I have a background in managing businesses for other people in one aspect or another. However the fear of failing on my own is not an easy one to overcome.

I have been disabled after an accident in 95 and have been in a wheelchair since then. Lots of people seem afraid of someone in a wheelchair as I have experienced many times over the years. Everything from not wanting to look you in the eyes to people who talk around you like you are not there.

I can’t help but feel like my disability will keep some potential customers away. I am resolved to work past this and I can only hope my physical disability only has a minimal affect on my new business.

Thanks for putting all of this information together!

Charles B.

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I wouldn’t worry about it Charles. In fact, I think it will actually be an asset.

The first step in the sales process is drawing attention to yourself. You won’t sell a thing if no one notices you. Serving hot dogs from a wheelchair will definitely get people’s attention and set you apart from any competition. People will admire your determination and self sufficiency. Heck – that’s the American way!

In fact, if I were you I would contact the local newspaper and TV station. Ask them if they would like to do a story on you. A story about a man who is overcoming his disability by starting a business that can be done from a wheelchair. The newspapers and TV love that sort of thing and you would get some great publicity out of it.

Also, I believe that people would be more inclined to buy a hot dog from you when they see you overcoming the odds that were stacked against you. Your strength will be an inspiration to thousands of people over the course of your new career.

In short, don’t let your disability hurt your business. Put it to work for you!

You’ll do great.

-Steve

P.S. If you have any advice for or encouragement for Charles, please leave a comment below. Thanks!