I just read a post from blogger Taylor at MAC & CHEESE, who related her delight in finding a hot dog cart on the streets of Charleston, SC that serves veggie dogs.  She was totally ecstatic. Seriously.

Listen up – here’s a tip worth thousands of dollars a year:  Vegetarians and vegans are passionate about their lifestyle and passionate customers are an absolute goldmine.  You will NEVER see more loyalty than when you tap into serving a passionate market such as this.  You must first determine if there is a market for veggie dogs in your community.  Just buy a few, advertise them prominently on your cart and see if they sell.  Odds are you’ll have a major hit, especially in this increasingly health concious society.

The increase in customers and word of mouth (the most powerful advertising of all) will increase sales of your traditional all beef weenies as well. A synergistic effect, if you will.  Just be sure to cook the veggie dogs in a separate steamer.  Vegans won’t touch them if they have touched real meat of any kind.

All right boys and girls, get out there and test your market.  Start slinging some V-dogs!

– Steve