Earl Traded Chicago Winters For Hotdogs in Paradise.
Note to Treasury Department: Here is one industry that will not be needing a bailout.
Hot dogs are holding their own.
Sales are up by 1.5 percent nationwide on prepared dogs and 4 percent on the cook-at-home variety from the grocery store, according to the National Hot Dog and Sausage Council, a division of the American Meat Institute. (P.S. to Treasury: Trade associations, too, seem to be flourishing.)
These are not exactly boom numbers, but given the circumstances — what is going on with home prices and new cars and retail sales — a positive hot dog index is as good as it gets in this economy.
Earl Hjertstedt Jr., who has been in the dog business in Sarasota for two years this month, has a theory about why hot dogs are doing so well, and it’s not just because they are cheap, though that helps. Cheap, of course, is relative. A Chicago dog all the way will cost you $3.50 at his Tasty Take-Out cart on Main Street, just across from the Herald-Tribune. Add chips and a soda, as most people do, and it’s five bucks for lunch at the cart, roughly the cost of any number of drive-in value combos.
But hot dogs, explains Earl Jr., who is 28, are “heritage.”
“You look back at old photographs from the ’20s or ’30s of any city and there’s always a hot dog stand. Times get tough, people go to what’s familiar.”
Earl Sr. introduced his son to hot dogs 25 years ago and Earl Jr. swears he still remembers the experience. “It was at a place called Portillo’s in Chicago, and I can remember what the counter looked like, and what the bun was like, and I can remember the bright green relish that was like, ‘Whoa.’”
The remarkable color of the relish is part of what identifies the Hjertstedt special as an honest-to-goodness Chicago dog, as does the thick pile of other garnishes that top it all off: diced onions and tomatoes, mustard, a spear of dill pickle, chopped hot peppers if you want ’em, and finally, a dash of celery salt.
“In Chicago, it’s called dragging the dog through the garden,” says Earl Jr. “A dog with everything you can think of. Except ketchup. Typically, the Chicago dog does not have ketchup.”
Tomato sauce of any kind would make it a Michigan dog, a variety most often associated with beanless chili and bright orange cheese.
The classic New York hot dog eschews red ingredients altogether, as served up with mustard and sauerkraut for $2 around the corner at the Sabrett stand in front of the Sarasota main post office.
There’s even a classic Los Angeles dog, the Hoffy all-beef weiner as served since 1939 at Pink’s on Melrose and La Brea avenues. This being California, the Pink’s dog is longer and thinner than the chubby sausages Easterners are used to.
Unlike the New York or Chicago dogs, the L.A. version is typically skinless. When you bite in, there is none of the snap you get from the stiff casing on the Sabrett’s weiner, or the all-beef Vienna frank that Chicago prefers.
This, says Earl Jr., is the real challenge of hot dog marketing in a place like Sarasota, where everybody is from somewhere else and one man’s hot dog is another’s abomination on a bun.
Sarasota does not have its own signature hot dog, unless it’s with mayonnaise, a combination that none of the Hjertstedts had seen before they came here from the Chicago area in 2001.
“Mayonnaise — what’s that all about?” wonders Earl Jr., who endured another five winters up north before joining his parents in Sarasota.
He had been a road surveyor since high school. “In the winter, you’re looking for a curb and you have to chisel through the ice to find it,” Earl Jr. remembers. “Finally, I said, ‘Screw it.’”
He had a friend with a couple of hot dog carts in Chicago, which is how he got the idea, and from the beginning he had in mind staking out the Chicago dog niche.
The New Yorkers tend toward Tracy Johnson at Sabrett’s.
“There’s a guy who works across the street at GTE, I can hear his New York accent coming,” says Johnson. “Sauerkraut and the brown mustard. I have it ready.”
Tracy, 36, was a restaurant waitress in Sarasota for 22 years until 2007, when the last place she worked abruptly shut its doors. This is only her second week in the hot dog game, at the post office location pioneered more than 10 years ago by Sarasota’s dean of the dog, Edwin K. Wisbrun, now retired.
Tracy is a no-nonsense mustard girl. Her husband, Robert Lawson, who has spent all but a few of his 46 years in Sarasota, prefers his dogs slathered with mayo.
“To each his own,” Tracy has learned. “That’s what’s special about hot dogs.
– Attribution Sarasota Herald Tribune
This is the funniest and best written letter I have ever read. “one man’s hot dog is another’s abomination on a bun.” I thought I’d die laughing. Then there was the comment, “Mayonnaise — what’s that all about?” I’m with you Earl jr.. Mayo has no place on a hot dog and neither does ketchup!!! Thanks for the entertainment.
Chuck Ellis, Mobile, Alabama. Soon to be known as “Kilted Charlie, the Hot Dog Guy”
Thanks!
No problem Earl.
Just saw your info about hot dogs on the west coast of Florida. Live in Ft. Lauderdale. Wondered if this was a good business in Florida? Any advice?
actually, pinks does have a casing. hoffy makes them special for them. in los angeles we also have the “danger dog”, so named for the dangerous ways the illegal vendors build and serve them. its a dog wrapped in bacon and griddle fried, then topped with ketchup mayo mustard and grilled onions. almost guaranteed to get you sick, but people love them out here.
Awesome news!! Much continued success to ALL of us doggers! I’m from Chicago and have introduced my Chicago Style hot dogs to small towns/cities in Kentucky. Guess what? Folks love ’em! I also have introduced Chicago Style Italian beef sandwiches, Chicago combos (Italian beef and Italian sausage on same bun) and Maxwell Street polishes, as well! I’m doing quite well. Have my main location across from City Hall but have done festivals, store events, etc. Good to see that hot dogs will and have been weathering the ‘storm’!
Good for you Papa George. As a former Chicagoan myself, you are speaking my language!
I’m originally from Chicago too but I’m in the great state of Texas and people love my chi dogs! I had sold Italian beef sandwiches before but it didn’t sell well. Now that I’m on Ft . Hood I’m going to bring them back! Wishing you much success! Esteban
Let me know how the beef goes over. I love it!
Scala’s beef is the only beef to sell. If you sell anything else its Crap!
Scala’s is very awesome indeed.
The “Scala” factory in Chicago on Orleans street is closed.
Sorry to hear that. Scala is good stuff.
I love getting these ideas, My cart is about done and hope I do as well as these folks do. I thinking about useind dry ice to keep things cold. What do you think about it. My town is small ,32000 people. Should I do a bunch of dogs or just 2 dogs,chips,and soda or water?
Hi Bob,
Dry ice is too expensive. Regular ice will do. I would do a bunch of “signature” dogs. It sets you apart from the convenience stores and gas stations.
Hi Steve
I’m about to start my hot dog cart in two weeks. I’ve done my home work and really appreciate your blog. One question, what is the best hot dogs for my cart?
Any quality all beef hot dog will work. Good luck!
I am using sabrett Hot Dog’s ( # 11) and selling a lunch deal at $5.00 two dogs & Drink. They love it. And I enjoy being out there as a part time Job. You can not go wrong.
Good brand Joe. Glad you are having fun and making money!
The mayo thing is probably a close cousin of the “Sonoran”, popular in Tucson, Arizona and near the Mexican border, which is a blended mayo sauce with bacon wrapped around the dog… Knowing what I know about Miami, it’s probably a comfort food for the dominant culture.
Unless things have changed, Pink’s in L.A. uses a Hoffy dog, specially made for them. It’s unavailable anywhere else. Hoffy is happy to make this special dog for Pinks because of the incredible number of dogs it goes through in a day/week/month/year. It is in a natural casing and has a snap!
They are known for their chili dogs and while the chili is not that wonderful on its own, combined with the dog is a life changing experience.
I am going to be selling vienna beef hot dogs on my new cart that is being shipped from florida to California. I am intrigued of the type of revenue I will do in Northern California in two weeks. Does anyone have any idea on how well hot dog vendors do in (Sacramento) northern California? I plan on working the downtown sacramento area.
Congrats Jermaine! Like any business, you get out of it what you put into it. The smartest investment you can make is to become a Premium Member and get the best training before you go out there and make rookie mistakes. You only get one chance to make a first impression!
I’m looking to start a hot dog cart business here in NY where all dog slingers sell is Sabrett. I love the Chicago Style Hot dog concept. Not sure how well they will do. Everyone I speak to say go with Sabrett. Not sure. I want to set myself aside from the rest. Any thoughts in Chicago dogs in NY?
Anthony
Hi Anthony, I say go for it! You can do a Chicago dog with Sabrett hot dogs. That way you can give everyone what they like.