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I LOVE emails like this one from a reader who’s KILLIN’ it!…

Hello Steve,

Well after ordering your E-Z Built Hot Dog Cart plans, we are up and running.  Here are a few pics and I promise to send you a
T-shirt.

Craig Norman

*********************

Thanks for the pics Craig. Awesome job!

This is exactly what I’m talking about when I say, “Don’t just sell a hot dog, sell an EXPERIENCE!”

An entertaining, exciting experience is something that can separate you from all the other choices available to your customers. It draws people to you, generates tremendous word of mouth, and makes you highly memorable. Repeat customers rock!

It also frees you from having to compete on price, which is without a doubt the most miserable way to run your business.

Happy Hippie Hot Dogs definitely has it’s U.S.P down cold. In case you’re new around here, U.S.P. stands for Unique Selling Proposition. You gotta have one. It’s what sets you apart from your competition and allows you to charge higher prices.

Let’s hear it for Craig in the comments, and spend some time thinking about your U.S.P.

YEAH, baby! Groovy!

-Steve

click the pics below for a larger version

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