Question about hot dog sales for those that have any knowledge:

I’m working on a ‘mock biz plan’ for a Hillshire farms product that doesn’t exist for my MBA marketing class.

We (from Chicago) are pitching a “Chicago style” dog, refrigerated and prepackaged with bun and condiment options… HOWEVER, it became ‘options’ because through surveys we found some people like Coney Island dogs. As of now its a beef dog with bun, with included potential toppings of yellow mustard, onions, chili, ketchup, cheese.

Was curious who you think would be most likely to buy this, how often, and any other knowledge/tid-bits that might enlighten us in our pitch and biz plan.

I know, its lame, but any insight helps.

Not Liking Finals Time 🙂
Dana

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Hi Dana,

I’m going to ignore the fact that your ChiDog has ketchup on it… If you are going to market it as a Chicago Style Hot Dog you MUST get the toppings right or the purists out there will hunt you down. Just sayin’ that for your protection. 😉

But – any project that involved a Chicago Style Hot Dog can’t possibly be lame!

This is intriguing.

So if I’m understanding this correctly, I would go to the refrigerated section of my local supermarket and there I would find a package with one hot dog, one bun, and all the condiments necessary to create a Chicago dog or a Coney in little single serve compartments or condiment packages.

Kind of like Snackables, but with a hot dog. (Dogables?!!!)

That would be good for an office worker to take to work and stick it in the fridge until lunch I suppose. I can’t see myself purchasing this for home use though. I would rather make mine with fresh ingredients.

How about it Slingers? What’s your take on this?

I’ll give you 4 credits toward your PHD (Doctor of HotDogology) for your participation in Dana’s pursuit of higher edumacation.

Leave your thoughts in the comments below!

-Steve