Don’t Sell a Hot Dog. Sell an Experience.

If you want to be able to charge higher prices for your hot dogs, you must sell the customer an entire experience, not just food. Here is a guy who absolutely nails it. Even though he sells ice cream, we can all learn from this master showman.
-Steve

25 thoughts on “Don’t Sell a Hot Dog. Sell an Experience.”

  1. Where was his serving gloves ? There is no environmental health departments in many countries, especially 3rd world countries.

  2. We all sell experiences not food. Food is just the vehicle for experience. Think out of the box. Good customer service is what makes you successful.

  3. The show is a novelty at first, but if I were standing in line waiting for ice cream I may go somewhere else, I don’t have much patience for lines. Good show though once in a while. I was entertained….once!

  4. I loved it. As for sanitation, yes, that’s important, but, if you want to put on a show like that once in a while, I think that customer takes that chance when he/she orders.
    I love novelty ideas, and want to think of one for my Law Dawg wagon. thanks Steve for sharing

  5. Can we please all just grow up a little? Hot dogs street vendors jn America date back to at least 1870. Strangely, their patrons did not perish flopping in the streets. The requirement to wear gloves is recent by any comparison.

    Further, not all jurisdictions are so nanny as to require them even now. Again, oddly enough, their citizens are not suffering death by hot dog.

    1. I see your point to a degree. We have indeed become a nation of germaphobes, addicted to anti-bacterial wipes, lotions, soaps, creams, and potions of all sorts. I have no doubt that the result is a weakening of the American immune system.

      On the other hand, I don’t want someone’s grubby fingers all over my food. I don’t wear gloves when I sling, but I have a method where the food never touches my hands.

  6. I’m with Jimbalaya. I hate lines, and so do most customers. Even though I have a stand in trailer w/ fryer and fry to order, I limit my menu to things that can be prepared in 3 minutes or less. I try to engage my customer in conversation as I cook, which takes their mind off the wait. If I have a line, I’ll take orders as deep in the line as I can remember them, and try to keep everybody talking. It’s a weird fact in our business that people will order and wait for someone unseen in the back to fix their food in a restaurant, but at a cart or trailer they want it quick and want to see it prepared. Having been in the kitchens of some upscale restaurants, I can tell you my trailer is much cleaner & healthier than some of them. My help & I always wear golf shirts, aprons & visor hats w/ my logo. Gives a much more professional look. When I see someone serving in a “wife beater” shirt I wonder how they passed health inspection, no matter how clean their unit might be!

  7. I saw this add for the hamdoger it s a gadget that conforms a quarter lb of meat into a hot dog it can also be stuffed with anything you want. I’m willing to pre cook the meat and put it on my grill.Let me know what you think.The link is hamdoger . Thanks, Dane
    Dane’s Dogs

    1. Sure. The great thing about something like that is that you can try it fairly cheaply and if it doesn’t go over well then just drop it from your menu. Let me know how it goes Dane!

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