Japadog definitely has a USP – Unique Selling Proposition.
In other words, they have given people a reason to buy from them instead of the all the other “same old” hot dog carts. The USP allows them to sell at a premium price point.
You can tell by the long lines that people will pay for a quality dog and and a unique customer experience.
Do a little experiment with me. You’re not a hotdogger. You’re a customer.
Think hard about how you would feel standing in line at Japadog for the first time. I bet you would feel…
Excitement. Anticipation. A sense of adventure. A feeling of novelty. Extreme curiosity. Exclusivity. Luxury. Perhaps even decadent in a culinary way…
How many people would you tell about your street food experience over the next several days? What would make you talk about it so much?
How would you feel being the guy or gal that turned all their friends on to this new kind of hot dog? Do you think your friends would thank you for discovering this for them?
Yeah. They would. A lot.
That’s the power of a USP.
OK – come back to earth. Put on your business hat. Check out Japadog’s menu (click for a big picture). Pay attention to the price points – we’re learning something very important today.
Q: Do you have an awesome-can’t-fail-kick-ass-great-super-cool-
wowee-neato-keen idea for a hot dog cart, but don’t know where to start?
A: I cover everything you need to know at HotDogProfitsPremium.com. I’ll show you how to make your dream a reality. That’s what we do.
What is your USP? Tell me about it in the comments!
-Steve
jigyoun
Steve,
Meant to say Hottodoggu Jigyounushi. Very inspiring as to bring out the creative side in all of us. Theme is as important to branding sport peppers are to a Chicago Dog. Once you have your own identifiable brand you can command top dollar for providing not only sustanance but an entertaining experience. You have to sell both the Sizzle and the Steak not one or the other. As always, GREAT VIDIO, GREAT ADVICE, GREAT JOB!!
POCONO
You guyz have the best site for research and lotz of new great ideas
all I can say Steve is WoW, I mean really Wow, who would think of selling all those toppings. I would say with out a dout it is a great idea thou.
Tony
very cool — thanks
Cool idea, I hate to kick a dead horse but were are their gloves, food safety. You can have the best hot dog in the world, charge the best price and make lots of money but if you don’t pratice food safety what do you have! Prices in other cities, countries and even location are different. You can buy a hot dog on my cart for $2.00 but you can also by a house for under $75,000, a very nice house. You can go a block or so in any direction of my cart and buy a hotdog for .50 (yes that’s 50 cents). Go overseas and see what you get for the same prices. I may only have the plain old All American Hot Dog but what else could you want. The plain old All American Hot Dog will be here when the Japdog and the other fads are gone. Duggs Doggs “good good”
The Photo Menu is GREAT It makes you hungry just looking at it
What a way to increase sales
Lovely to see the different styles of dogs out there! I love the creative ideas that flow, thanks for sharing that one Steve.
I did notice that they weren’t wearing gloves either, but they weren’t touching the food directly either, so it doesn’t matter if the gloves are on or not. You can spread germs with gloves on as fast as skin, but they didn’t seem to have a problem, they had it down :). Great job sharing information.
KISS…Keep It Simple Stupid….Lol Don’t do overkill..Geeeeee ;0)
Very inspirational, I can just see the look on my Health Inspectors as he is written the citation, but inspirational and outside the box.
nice looking menu they have…but whats a “Pepusi” soda? 😛
I also looked at the lack of gloves for food service and was told by a few health departments that they would prefer me not to us them as they feel that without gloves we are more likely to wash are hands more
Just made me more confused?
Definitely a good point about the USP.
Regarding the wearing of gloves, many foodservice people wear gloves well past when they should have been changed. They are in essence working with contaminated gloves when handling food. The gloves don’t end up being “cleaned” as often as the person would have washed or cleaned their hands in some way, which is the point being made by the health dept as noted by Jimmy Brown.
I feel that as long as your hands do not touch any food item it should be OK. I only wear gloves when I am handling food, but people watch me carefuly as I make their “dawg”.
No one has had a problem.
Those Japadogs look very interesting, I would have to try one of each, eventually. Great idea and awsome photos of their product.
I am sure these folks are making a ton of $$.
It also has to do with taste. One big thing Japadogs has going for them is the worldwide exposure they received during the Olympics. They were on TV and all over the net.
Hopefully the Olympics will soon be coming to Southern Maine.
I must be a nut because I change gloves on every customer, the cost is about 1 cents per glove but I feel safer and my customers do too. I can afford the penny for peace of mind.
duggsdoggs—that is the way it should be done.
Can’t tell you my USP just yet. I have been doing some reasearch and plan to be operational by the Spring of 2011. I guarantee that you guys are going to flip when you see my cart and your heart strings pulled by the things my business stands for. I can’t wait to unveil everything here soon. Thanks for the venue.
Re: Gloves…. of course we’ve all seen someone in gloves sneeze into them, or pick/scratch/dig while wearing the gloves and not changing them… 🙁
If the glove wearer truly doesn’t understand hygiene and germ theory, the gloves become irrelevant… years ago in one of the restaurants I worked for (which specialized in chicken wings), I asked where the disinfectant was for cleaning, and the gloves- there were no gloves (I bought my own), and the machine that mixed the cleaners was a pile of pieces in a corner (needless to say I put it back together and would use the cleaner…and change rags when they got covered with chicken blood, even after the kitchen manager yelled at me for “wasting” too many towels…)
I have only been in the dog business for a month now, and only on saturdays so far,, 5 days selling,, at farmers market for three days, a soccer tourney, 60 teams that day, and hooked up with a Pro Calibur Motercycle , doing all there rallys now,, made lots of money those days.. My secret is that i also serve gourmet dogs.. My island dog is the most popular,, cream cheese, small amouth of shredded lettuce, polish or reg frank, pineapple,mandrian oranges, onions, top with a pomegranted mango chipolte sauce, sells great,, have a SHAGGY DAWG, lettuce,cucumbers,onions,tomatos,vidiala onion sauce. and just starte a SILLY CHEESEDAWG, saute peppers, orange and red w, onions, 4cheese sauce, philly never had it so good….so,just try new things,, it works
DuggsDoggs,I think sub-way changes gloves every time.could be wrong.i have not started yet but plan on doing this.
I don’t know why so many people are getting worked up about them not wearing gloves. If you watch the video you will see that tongs were used even to open the bun. At no point did bare hands come into contact with the food.
I agree with the whole glove thing, I change gloves for every customer and dont mind the cost….cheap cheap. especially if you wanna keep even the pickiest customer. Been in food service my whole life and we always practice food safety. Washing hands is more important and you can over use gloves. Just better to not touch food with bare hands, im down with not touching food with bare hands. I too use pictures to show dawgs all dressed up, customers eat with their eyes first always!
Cleanliness is very important, not only for safety but for appearances. I don’t use gloves at my cart but I have a method where my hands never touch the food. Watch me in this video
What a load Japa dog is not as good as the video makes it out. Japa dog is dirty and overpriced the product sucks. But what do I know in six months at my stand I grossed over 160k. Japa way over rated. “And The Wiener Is” offers Foot long custom made farmer sausage smokies and jumbo Schneider hotdogs and most recently sloppier than Joe pulled pork.
Congrats on your success Lloyd! The purpose of this lesson is not to plug Japadog, but to point out how important it is to differentiate your stand from the competition. Japadog certainly succeeds at that.