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We hot dog cart owners many advantages over brick and mortar restaurants. Lower overhead is usually the first thing that comes to mind, but I contend there are two far greater.

They’re round. They’re black. They’re our WHEELS.

I don’t know about you, but one of the biggest things that drew me to the hot dog cart biz is the freedom. I can’t stand to be tied to one place very long. Maybe it’s because my Dad moved us around so much when I was a kid.

We moved so often that I ended up attending 14 different schools by the time I was finished, and now if stay in one place too long my feet start itching.

I’m also the kind of guy who thinks that no matter how good things are, I should be able to do something to make them even better.

I guess I’m a weird cross between type-A overachiever and gypsy. A business on wheels feels good, right, and very natural to me. I bet you feel the same way.

You get it.

Our wheels are wonderful. They make us mobile. They make us  adaptable. They allow us to go anywhere at a moment’s notice.

And most importantly, unlike the person who opens a brick and mortar restaurant – we don’t have to bet the whole enchilada on picking a good location the first time. Those guys only have one shot at getting it right.

We get as many chances as we need.

Just listen to Dave. He sent me an email this morning and I thought you might get some encouragement from it…

++++++++++++++++++++++

Steve,
After suffering at three locations that turned out to be dogs, my
“Lunch  Under the Umbrella” has landed in a great location. I’m in a shopping
center directly across from a Northern Tool and Equipment store, a
Babies ‘R Us and an Office Depot.  There are approximately 15 other
smaller stores and a very busy bank in the center.  We’ve only been open
twelve days and we already have customers cashing in their “Buy five
Combos and get the sixth free” punch cards.  Finally the cash is coming
in at a consistent pace.  NOW IT’S FUN!
I’ve attached some photos….
Regards,
Dave Baker
LUNCH UNDER THE UMBRELLA

++++++++++++++++++++++++

Great job Dave! Way to stick it out and find that money spot!

The brick and mortar guys have to nail it on the first try. With us, it’s a completely different strategy – it’s just a numbers game. Try enough different locations and eventually you will find a winner.

We don’t need to be rocket surgeons with  a God given gift for choosing profitable locations. We just have to be willing to use those round, rubber assets of ours.

-Steve

 

Check out Dave’s money spot… click the pictures for a larger version.

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