This just in from Hot Dog Profits Premium member James Nitz, a.k.a. “Jimbalaya”…

Hi Steve,

Something I thought I would pass along…

A recent study in the Journal of Marketing Research found that when a business has a large, dominant competitor, it benefits from highlighting that fact in its marketing.

People are more inclined to support a small brand when they’re told the business is faced with a competitive threat from a large brand. The authors pointed out, “this support translates into purchase intention, real purchase and more favorable online reviews.”

Jimbalya

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Right on Jimbalya! It’s a modern twist on the old David and Goliath story. But it won’t work unless we are worthy.

When I say worthy, that means giving our customers the BEST food and the BEST service and the BEST experience possible.

Every single time.

If you are already doing those things, then go ahead and point out that your small size is what makes it possible to pay attention to every single customer. It’s your small size that allows you experiment, offering new and daring culinary creations without the need for a 6 month R&D cycle.

It’s your small size that lets you provide truly personal service independent of location. McDonalds won’t cater a family reunion at the local park, but you can. Sonic won’t set up at the grand opening of a new hair salon, but you can.

Let folks know that by eating at your cart they are supporting the American Small Business Man/Woman. Make it known that you appreciate them and that you need their continued patronage in order to compete with the national food chains.

This is also a great angle to use if you want the local newspaper to do a story on you. Supporting local business is an easy sell, as most folks are tired of the Walmart experience. They are eager to cheer for a local hero who dares to challenge the establishment!

Slingers (and wanna be slingers too!), if you believe that supporting local business is important, type “YES” in the comments section below.

And a big thank you to Jimbalya for a great and timely topic.

-Steve

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Hot Dog Cart Marketing

Hey Slingers,

I have some questions for those of you who are up and running. The answers will benefit all of us, including those who have yet to get started.

How are you promoting yourself? What are you doing to make sure that the people in your community know you exist? How do you make folks aware that the dogs from your hot dog cart are waaaaay better than those nasty gas station roller dogs?

What say you?

-Steve

P.S. The rumors of my death have been greatly exaggerated.

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Thanks so much to all of you who answered my impromptu survey last week. I didn’t post the answers publicly but rest assured that I read each and every one. Lots of good suggestions.

One that popped up more than once was, “How can I find more info on a specific subject?”

Ask and you shall receive.

I have personally written well over 600 articles on the hot dog cart and mobile food vending business for you to learn and profit from. They are all free, and they are all right here:

http://hotdogprofits.com/hot-dog-cart-news-back-issues.html

The fully updated article database is now searchable too. You might want to bookmark this and share it with your slinger friends.

I hope you find this info helpful in your quest to start and/or grow your own hot dog biz!

-Steve

 

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