What is the easiest way to increase sales at your hot dog cart? It’s not by getting more customers.
Sure, getting more people to become regular customers at your hot dog cart will definitely increase your sales, but it’s definitely not the easiest way.
In fact, the hardest part of the sales process is new customer acquisition. Getting a new customer takes time, energy, and money.
Even if you don’t spend a dime on advertising, getting new customers costs you money.
Why? Let me explain.
If you are not spending money on advertising methods such as flyers, business cards, or a website, then the only way to get new customers is to be out on the street with your cart so folks can see you.
Yes, Facebook is free (and Premium Members get a free website for their businesses whenever they are ready for it) but you still need to be out on the street in order to take the live customer pictures and videos that are so necessary these days to engage website and Facebook visitors alike.
So, you are out on the street selling your delicious dogs to lots of folks. But you’re not selling something to every single person who walks or drives by are you?
It takes the average person at least seven exposures to your business (usually a lot more than that) before they even think about trying your food. If you are selling an experience, not just a hot dog, that person will hopefully become a regular. Someday. Maybe.
But for now, every person who could be a customer but isn’t one yet is costing you money. Here’s why…
You are out on the street for a certain period of time every day. It costs you gas money to get there. It costs you propane money to keep the food hot. It costs you 1/365th of your annual insurance premium for that day. If you pay rent for your spot, then you have to factor that in too.
When a passerby finally does become a customer, their orders pay for a portion of your overhead… saving you money that was going out of your business when they were walking by without purchasing something.
So, is there an easier and cheaper way of increasing sales at your cart without adding a single new customer?
Yes, there certainly is.
Offer your existing customers more food choices.
When you offer something in addition to hot dogs, you increase the chance that each of your regulars will start coming for lunch more often. They could have hot dogs on Monday, tacos on Wednesday, and on Friday they might buy a bag of your popcorn and take it back to the office for an afternoon snack.
It’s always easier to sell additional items to an existing customer than it is to try to get someone to buy something from you for the very first time.
So, slingers (and wanna-be slingers too) what can you add to your cart to increase your sales to existing customers? How would you serve that item from a cart? Let us know in the comments section below!